Among the many notebook brands, Dell (DELL) marketing strategy can be described as unique: a very long period of time, difficult for consumers to shop through the formal channels of an entity to buy Dell’s PC products, only through phone calls or visit the official website to order, and in a few days waiting for home delivery.
This is Dell’s direct sales strategy of pride, because of reduced profits of the middle of the channel to divide its product prices are generally lower than competitors, thus giving consumers more benefits.
But in the past two years, this sales model has revealed a growing number of issues, such as some people like to see for yourselves that will touch the books to buy, and some others do not have time to wait for several days (or even a week or two).
So now dell Inspiron 1150 battery has adjusted its marketing strategy, while maintaining the original based on the direct sales model, but also began to increase targeted physical channels, for example, and Wal-Mart, the National United States and other chain stores to cooperate as well as the incorporation of some of the gray channel and so on.
Dell’s product line planning
Dell’s notebooks are divided into two major consumer and commercial product lines, each of the following product lines subdivided into several series. Their difference is the appearance of a more personalized household notebook fashion, but also a variety of shell colors and patterns to choose from.
The appearance of commercial laptops are more mature and more stable, more suitable for access to conference rooms and other serious sites;, of course, some of the details of the high-end models dell Inspiron 1300 battery,dell Inspiron 1420 battery will also be more sophisticated workmanship.
Home Models
Household models have been the two main series Inspiron and XPS, which targeted at mainstream users Inspiron and XPS is targeted at gamers. But with the fast-growing consumer market, Dell’s consumer models will soon be subdivided into three series, an increase of one, called Studio, in high-end consumer brand.
At the same time, XPS of roles have also changed gradually from the fever-type into a high-end home game type, but will PC gaming market is entrusted to the newly added Alienware series (Note: Dell acquired Alienware in 2006 companies) .
Business Models
In the commercial field, Dell has had two series: Latitude and Precision, respectively, located in medium and large enterprises, as well as government, educational and medical institutions. But with the SME and SOHO owners of the blossom everywhere, Dell added an affordable low-end business models: Vostro series.
Of these three business series, we can be so understood:
Vostro stressed that cost-effective, the same limited budget was a lot of consumers favor the individual can therefore be seen as a range between commercial and household products.
Latitude is the most competitive in the mainstream business models, in durability, security, Inspiron 1501 battery life, connectivity and remote management, etc., are fully taken into account the diverse needs of business people.
Precision is a mobile workstation, providing superior application performance and world-class scalability, mainly used in intensive graphic design, film and television special effects production and so require robust performance, areas of expertise.